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Founded
in 1990, the NICHE Awards program recognizes the outstanding creative
achievements of American craft artists who produce work for craft galleries
and retail stores. Judging criteria are based on three main distinctions:
Technical excellence and creativity, both in surface design and form -
Market viability - and a Distinct quality of unique and original thought.
From over 1100 entries only 40 artists receive a NICHE award each year.
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